A slice of you individuals know me in the same way as “the Windows Phone chap.” on top of the beyond five years I’ve been co-managing the Windows Phone artifact team on a mission to be Windows Phone a delightful and thriving platform. Recently my occupation misused to focus not moral on Windows Phone but besides on the user experience of Windows 8 and opportunity versions of Windows. At present scratch Parker and I had a ability to negotiate to media and analysts from around the humankind attending cell humankind legislature now Barcelona—we shared selected updates going on for Windows and Windows Phone, and we announced a fresh point now our plot to keep on growing and scaling Windows Phone globally.
Windows Phone: Growth now the carry on time
Let’s start with Windows Phone.
We’ve veteran steady growth now topical years due to our “highly personal” verge on to the smartphone experience and the amazing policy we’ve seen from our hardware partners HTC, Huawei, Nokia and Samsung. At once we’ve solidified our mark amongst the top three operating systems and celebrated selected impressive milestones:
Important in the same way as the fastest growing OS with 91% year-over-year growth now 2013 (IDC, February 2014)
Added than 10% share across Europe—which is added than alter ego compared with carry on time. (Kantar Worldpanel ComTech, January 2014)
Nearly everyone crucial to me, we’ve seen excessive customer satisfaction data—a detail with the aim of even our competitors declare acknowledged!
Reached judicious pile now the Windows Phone stock (now on top of 240,000 apps) and are still growing – fast – with an usual of 500 apps added both period. We’ve had main additions such in the same way as Instagram, creeping plant, Waze and Mint—and at present, we announced Facebook envoy willpower live to be had now the entrance weeks.
This beyond time was especially occupied in the same way as we delivered three updates to the Windows Phone platform—we continued building the platform available in support of range (via fresh chipsets, fresh carrier/country support, and added screen sizes) and we enabled selected enormous scenarios in support of customers (e.G. The Nokia Lumia 41 MP camera and unconventional camera features).
Fresh Windows Phone Hardware Partners
Broadly speaking, our partners overall are the engine of growth in support of Windows. Now addition to our enormous partners HTC, Huawei, Nokia and Samsung, at present now Barcelona we announced we’re at the moment working with nine fresh Windows Phone partners, counting: Foxconn, Gionee, JSR, Karbonn, molten rock (Xolo), Lenovo,LG, Longcheer and ZTE. Collectively, Windows Phone partners be up an impressive 56 percent of the total smartphone marketplace, according to IDC.
This is exciting news in support of phone buyers around the humankind. With seven of the top 10 total OEMs—in addition to selected of the leading brands now porcelain, India and Taiwan— at the moment collaborating with Windows Phone, you can expect to establish an incredible fresh range of policy across screen sizes and worth points. And of itinerary we’re committed to delivering this device diversity lacking compromising the steady, designed-around-you Windows Phone experience our users declare grown-up to go for.
Selected of these partners are names with the aim of might not live familiar to you, but they’re leading the total spreading out now the smartphone kind. They bring competitive products to marketplace for the reason that of their awareness of the confined markets, channels and consumers. They are crucial partners with the aim of willpower help broaden availability of Windows Phones to fresh and emerging markets.
Fresh Windows Phone Hardware Support
Getting a wider range of device builders to create Windows Phones necessary us to enable even added hardware flexibility and to be the engineering process of building a Windows Phone even easier. In this manner we besides announced:
We are count support in support of Qualcomm Snapdragon 200 and 400 succession chipsets, with options with the aim of support all foremost cellular technologies, counting LTE (TDD/FDD), HSPA+, EVDO and TD-SCMA. We willpower besides support soft keys and dual SIM someplace our partners hunger it in support of their policy. Single kind benefit of these additions is with the aim of many hardware vendors willpower live able to exploit the same hardware in support of both machine and Windows Phone policy.
To streamline the process of building a Windows Phone device, at present we launched the Windows Hardware Partner Portal so with the aim of all our hardware partners willpower declare guide access to the tools and content desired to build and marketplace their Windows Phone policy efficiently and cost-effectively.
We besides are working directly with Qualcomm Technologies, Inc. To help manufacturers anywhere now the humankind quickly and by a long shot broaden their portfolio by building Windows Phone policy through the well-established Qualcomm Reference Design (QRD) predetermine. Making it easier in support of manufacturers to take help of reference design options is an crucial step in support of Windows Phone. ABI inquiries interpretation a foremost smartphone industry spell towards reference designs since they break the speed limit point in time to marketplace, and estimates with the aim of added than 400 million reference design smartphones willpower live shipped now 2014.
Evolving Windows 8
In the same way as part of my “new occupation,” I talked in the same way as well going on for Windows on drug and PCs, and could you repeat that? To expect from us now the neighboring opportunity.
We are committed to making Windows the superlative place in support of our partners to build enormous policy. At present with the aim of funds diverse screen sizes, input methods, connectivity needs, and convention scenarios. Beyond all, we hunger with the aim of experience to feel natural in support of our customers. We hunger it to live familiar and tailored to the device. We hunger your stuff to live near rebuff be relevant someplace you are, prompt in support of whatever you need, and we hunger it to run beautifully on hardware made by partners around the humankind.
With Windows 8, there’s rebuff doubt with the aim of we made a huge expect and took a basic step on the way to with the aim of opportunity. We expect on impress and on mobility now a huge way, and integrated a fresh take on could you repeat that? A touch-based interface may well live in support of customers. We believe severely now this direction and the opportunity willpower keep on to build on Windows 8.
We shipped Windows 8.1 now under a time now response to customer and partner criticism, and we’ll keep on to refine and convalesce Windows to convey a productive and delightful experience in support of all users on all policy. And, you’ll establish us keep on on a added rapid announcement cadence someplace we convey ongoing usefulness to all your Windows policy.
On top of the subsequently only some months, we’ll keep on to convey innovation and movement with an bring up to date to Windows 8.1, entrance this spring. We’re especially excited going on for several things I hunger to preview with you at this point.
We’ll enable our partners to build let fall cost hardware in support of a enormous Windows experience by the side of highly competitive worth points.
We are making improvements to the user interface with the aim of willpower geographically link impress and desktop, especially in support of our mouse and upright users. We declare a digit of embattled UI improvements with the aim of keep our highly satisfying impress experience intact, but with the aim of be the UI added familiar and added fitting in support of users with mouse/keyboard. Don’t be troubled, we still go for and BELIEVE now touch… but you’ll like how much added smooth and fitting these changes be mouse and upright exploit!
We are enhancing support in support of venture customers via a only some tweaks, particularly counting skin texture with the aim of greatly convalesce IE8 compatibility now Internet traveler 11, which is especially judicious in support of web-based line of commerce applications. Additionally, we’re extending cell device management capabilities and making use easier.
Added news still to extend
Speaking of our venture customers, we are besides tough by the side of drive on delivering a compelling fresh bring up to date in support of Windows Phone with the aim of willpower add main skin texture in support of consumers, in the same way as well in the same way as a huge investment now venture customer capabilities, counting VPN, S/MIME support, venture Wi-Fi, extended cell device management and certificate management. Along with a host of enormous developer and consumer usefulness, we expect to convey this to customers this spring with fresh phones following in the same way as we move into summer.
2013 was an exciting and occupied time brace satiated of huge changes now our industry and by the side of Microsoft. I’m really excited going on for since could you repeat that? The fresh and sultry technologies are in the same way as cell humankind legislature opens tomorrow, and even added excited going on for the drive we’ll live able to convey in support of customers, partners and developers on top of the subsequently several months. Stay tuned!
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