Toffee Crush isn’t absolutely a crazily addictive time-waster: It’s as well a really, really giant question. Straight away the company behind it wants to quit municipal.
Queen Digital Entertainment, the Irish publisher behind toffee Crush and several other giant cell games, has filed its early IPO documents with the moment, and says it wants to trade on the NYSE under the queen ticker. The early appeal designed for investors bidding be present obvious: This is a colossal, fast-growing company. And the stake is obvious to the same extent well: It’s a colossal, fast-growing company based around a single game.
A quick glance over of a little eye-popping informationtion: Final time queen generated profits of $568 million on revenue of $1.88 billion. That’s up from a loss of $1.3 million on revenue of $64 million happening 2011. (An earlier version of this story incorrectly reported with the intention of queen made a profit happening 2011.)
Almost all of with the intention of growth comes from single game: Queen launched toffee Crush happening the summer of 2012, and the game straight away generates 78 percent of its revenue. The game has a staggering 93 million fill with before a live audience it each daylight hours.
The question is I beg your pardon? Happens to queen if and whilst fill with comprehend trite of toffee Crush — the same question with the intention of dogs each giant mobile/social games company, from Zynga to Rovio, the Angry Birds fill with.
And here is already a caution sign happening King’s filing: Even though revenue skyrocketed final time, it declined from $621 million happening the third quarter to $602 million happening the fourth quarter. Queen thought “the decline was driven by a decrease happening toffee Crush Saga nasty bookings,” even though it is making a rigorous effort to expand into other games like Pet Rescue Saga, dairy farm Heroes Saga, Papa Pear Saga and Bubble Witch Saga.
Like each other giant game company, queen gives away its effect, and makes the majority of its money from a underground of its users who purchase virtual power-ups with the intention of help them comprehend a piling up happening the game. Queen says 4 percent of its users — vis-а-vis 12 million fill with — are regular buyers, who are expenditure an middling of $17.32 a month.
And like absolutely virtually each other giant game company, King’s question is dependent on your phone — 70 percent of its revenue comes from cell users — and a handful of giant distributors: Almost all of its money comes from fill with who got the game from Facebook, otherwise the app supplies run by Apple, Google and Amazon.
If designed for a little grounds queen decides not to quit send on with its offering — two days past, the Telegraph announced with the intention of the company’s IPO campaign were “on hold” — it is throwing inedible an adequate amount currency to brand a load of money designed for its existing investors.
Happening the final a small number of months the company has made extra than $500 million happening dividend payments — with a $217 million payout this month — to its board of directors, its top executives and chief investors. Exclusive justice nest egg Apax owns 48.2 percent of queen; catalog Ventures owns an additional 8.3 percent.
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